International SEO Guide (2022) — How to perform in new markets 🌍

This international SEO guide includes all the basic things you need to take into account if you’re going into international SEO.

Often times we don’t consider the potential complexity that comes with going into a new market. New keyword research, new types of user intent, possibly new competitors, and a different want of competing. We need to take all of this into account before we make this big switch.

The URL structure of your website will also determine how efficiently google can understand who you’re trying to target whether that’s a country or a language. Making URL structure mistakes when going into international SEO can mean you might later have to go through migration, and if this isn’t properly done there’s a lot of things that can go wrong here.

Let me know if your thoughts and as always here’s my LinkedIn for you to reach out to me personally:

00:00 Intro
00:49 Understanding the move
01:24 URL Structure
6:30 Hreflang
7:26 Geotargetting in Search Console
8:31 Google maps listing
9:03 Local links + content . про seo в 2022.