Learn how to track conversions in Google Ads. In this video, you will learn about the differences between the dedicated Google Ads conversion tag and importing conversions from Google Analytics. We will also outline the other types of conversions you can track into Google Ads, and walk-through how to add the Google Ads conversion tag to your website using Google Tag Manager.
JUMP TO A TOPIC:
0:00 Introduction
0:51 Importance of tracking conversions
1:18 Ways to track website conversions
1:48 Conversions and accuracy
2:05 Comparing conversion tracking
3:46 Attribution and conversions
4:57 Google Ads conversion tag
10:48 Using Google Tag Manager
13:12 Other types of conversions
15:01 Import conversions from Universal Analytics
15:48 Import conversions from GA4 (Google Analytics 4)
16:30 Track conversions once
16:52 Conclusion
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